A simple path to sustainability : green business strategies by Fred Andreas; et al

By Fred Andreas; et al

"A uncomplicated route to Sustainability: eco-friendly enterprise concepts for Small and Medium-sized companies is designed in particular to aid smaller organisations proportion within the advantages that move from sustainability. outfitted round case histories showcasing 12 small to medium-size businesses (SMEs) that experience striking documents of sustainability, this precise, hands-on consultant may help readers decide upon and boost sustainability Read more...

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However, he presents his son with another business idea that had been bouncing around in his head, one that would tap into an emerging market a little closer to home. In the interest of promoting ecological stewardship and environmental conservation, Kent proposes to create a company that would encourage and facilitate other businesses to become more environmentally responsible. Kent Savage is not new to ecological issues. Born William Kent Savage in 1930, Kent was named after his great uncle, the celebrated California conservationist William Kent, who, in 1908, endowed nearly 300 acres of prime sequoia redwood forest to the national government under President Theodore Roosevelt, creating the Muir Woods National Monument.

The College of Architecture and Planning has been actively engaged in sustainability for the past three decades, and its students have won top green building awards, including four of the five awards in the United States Green Building Council’s Natural Building Competition for the Western Region for three years. The Business School began a new MBA degree in managing for sustainability and an MS management specialization in 2007 to provide students with the tools they need to become change agents in business and within communities.

Companies can select the best strategies before making investments through identification and measurement of financial, environmental, and social costs and potential revenues to be generated for different projects. Goals and measures should convey a firm’s values. Sometimes, simpler and shorter is better, as long as the firm can measure its performance over time, focusing on the firm’s strategy and particular strengths. By having clear, focused, and easily understood measures, a firm’s goals and performance can be clearly communicated to its stakeholders, and progress over time can be accurately evaluated.

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